Nova Southeastern University | Memorial Healthcare System Adding the WOW that wins over audiences

As marketers compete in an ever-busier, more distracted world, earning a prospect’s attention demands innovative methods beyond traditional print, video and online content. As both Nova Southeastern University and Memorial Health Systems discovered, today’s newest tech can empower inspiring “wow” moments, rising above the noise to capture and keep audience interest.

Tech That Captivates Tweens

Earning the interest of jaded middle schoolers can be challenging! The key to winning them over? Make it cool, compelling and share-worthy!

Nova Southeastern University (NSU) participates each year in the Junior Achievement of South Florida’s Finance Park program. Finance Park helps middle schoolers understand how their educational choices impact future financial success, including learning about real careers and salaries. More than 20,000 students attend this year-long event on school-sponsored field trips.

While booths typically display posters, collateral and a tablet or laptop with online content, NSU and the Starmark Innovation Lab team stepped up the WOW factor for NSU’s 2024-2025 presence.

Our strategy leveraged leading-edge Volumetric Capture technology to showcase hologram-style characters modeling six rewarding careers. The characters and their props brought each role to life in virtual reality. The result grabbed attention and enticed students to watch, listen and learn.

Tweens can be tough to impress! Volumetric Capture added the WOW factor that stands out to digital natives. Each hologram-like character appears inside a three dimensional display that is activated by the student.

Behind the scenes: Creating our 6 career characters included videos generated at 30 frames per second (fps). Each frame is rendered at 48 different angles, called a “quilt”, providing enough captured poses to ensure realistic movement. A 1-minute video packs in 86,400+ rendered frames to create the final lifelike effect!

Each hologram style character includes a fun prop to bring the six career roles to life. The financial advisor holds a piggy bank. A healthy beating heart showcases our nurse practitioner role. Our Sports Medicine Therapist hefts a basketball. Our educator holds a book.

Inspiring Healthier Travels

Starmark leveraged the same innovative Volumetric Capture tech that captivated Finance Park tweens to reach a totally different sector, audience and business goal.

Memorial Healthcare System (MHS) is a leader in high-quality care and one of the largest public healthcare systems in the U.S. Executives wanted to expand the brand’s presence as a community partner in wellness/health, as well as the trusted medical leader during times of illness or injury.

This strategy initially targeted travelers at Fort Lauderdale-Hollywood International Airport (FLL). As the 17th ranked nationwide in passenger traffic, FLL serves over 35 million travelers annually. There’s no higher-visibility venue to connect as quickly and effectively with millions of residents and visitors!

When the opportunity arose for a sizable airport media buy at high traffic terminals, it was the ideal environment for MHS to launch their health/wellness-geared brand campaign.

Our theme spotlights the versatility: anyone with a cell phone can enjoy a relaxing moment of wellness from anywhere at anytime. Users can take their trainer with them on the go!

Using Volumetric Capture tech, we shot footage of our trainers guiding viewers through each of the wellness activities at FIU’s onsite studio.

Each trainer is projected into the users environment in mixed reality letting users follow along and mirror their trainer wherever they are, even at actual size!

As part of the global wellness campaign featuring terminal signage, video monitors and other onsite visuals, the Innovation Lab sought a way to keep MHS top of mind after travelers left FLL.

The team proposed a series of one-minute wellness “moments”, guided by certified trainers, that the target audience could access anywhere, anytime via smart device. Each trainer was filmed via Volumetric Capture, with virtual and augmented reality tech. At the user’s command, our trainers “teleported” right into each person’s space, guiding their wellness moments from the user’s own kitchen counter, backyard, hotel room, even their airport terminal seat!

Tweens, Travelers — And Many More

Volumetric Capture tech is ideal for promoting experiences that are repeatable, like MHS personal wellness moments. Or bringing a mundane teaching or training topic to life, like our NSU hologram-style personas.

— Brett Circe, Starmark Chief Digital Officer

Let’s discuss how to add affordable “wow” impact to your next initiative! Reach out to our Starmark Innovation Lab team now.