Memorial Cancer Institute A Grand Opening to Salute a Community Game Changer
When Memorial Healthcare System completed its extraordinary $125 million, 121,000 square foot state-of-the-art Memorial Cancer Institute, it was truly time to celebrate. The grand opening event needed to communicate to doctors, staff, patients, partners and the entire community that this game-changing Center was a breakthrough cancer resource for all of South Florida.
![MCI Step Repeat 0117 11.08.2023 1920x550](/wp-content/uploads/MCI-Step-Repeat_0117-11.08.2023_1920x550.png)
![MCI Photo Op IMG 3643](/wp-content/uploads/MCI-Photo-Op_IMG_3643-700x700.png)
![MCI GrandOpening Entrance 1 1](/wp-content/uploads/MCI_GrandOpening_Entrance_1-1-700x700.png)
Start With An Inspiring Rallying Cry
Starmark transformed Memorial Cancer Institute’s “We Lead” core brand message into the event’s rallying cry: “Together We Lead”: a celebratory tribute to what everyone involved — donors, staff, patients, collaborating partners and the South Florida community — achieved as a unified team.
![MCI Staircase IMG 3589 580x960](/wp-content/uploads/MCI-Staircase_IMG_3589_580x960-700x1159.png)
![MCI Stairs Detail IMG 3624 580x960](/wp-content/uploads/MCI-Stairs-Detail_IMG_3624_580x960-700x1159.png)
Add A Show-Stopping Centerpiece
A one-of-a-kind, three-story staircase installation served as the dramatic backdrop to the grand opening events, while creating an emotional connection with each attendee. The execution utilized architectural elements, surrounding natural light and 58 steps to create an unforgettable ethereal mountain vista that connected visitors to the cancer journey.
Like the mountain metaphor, confronting cancer takes determination, compassion and expertise. Aspirational messaging featured along the stair treads supported the hospital’s mission to lead with compassion, while leading for the lives they touch.
The pièce de résistance: a powerful moment where users could pose on the summit. Not only did this approach create a “wow” factor and photo ops for event attendees, it remains on display permanently and continues to serve as a warm, reassuring beacon to every new patient, family member and visitor who enters the Memorial Cancer Institute.
The event’s impact personally touched every guest who attended and will inspire thousands of patients going forward, as we welcome each with heart and commitment to their confident, peaceful journey.
— Katy Gewartowski, Starmark VP Client Service
![MCI Hall Banners IMG 3620 960x550](/wp-content/uploads/MCI_Hall-Banners_IMG_3620_960x550.png)
![MCI Infusion Center Sign 1 1 1](/wp-content/uploads/MCI_Infusion-Center-Sign_1-1-1-700x700.png)
![MCI Banner IMG 3792 1 1](/wp-content/uploads/MCI-Banner_IMG_3792_1_1-700x700.png)
Inspire Guests At Every Turn
Starmark kept the impactful theme going throughout the center, engaging guests with visual surprises and interactive opportunities in every space and corner. There were entrance banners, event signage and brochures welcoming and guiding their experience. Compelling points of interest that grabbed and held their attention. Memorable photo opportunities as keepsakes. And a stirring Sign-In Wall inviting guests to commemorate and share the journeys undertaken by their loved ones.
![MCI Message Board IMG 3759 960x550](/wp-content/uploads/MCI-Message-Board_IMG_3759_960x550.png)
![MCI Message Board IMG 3739 1 1](/wp-content/uploads/MCI-Message-Board_IMG_3739_1-1-700x700.jpg)
![MCI Sign In Detail IMG 3771 1 1](/wp-content/uploads/MCI-Sign-In-Detail_IMG_3771_1-1-700x700.png)