Citrix is trusted by more than 100 million users across 400,000 organizations, including 98% of the Fortune 500. In turn, Citrix relied on the Starmark team as the demand-marketing arm of this global access organization.
We developed several campaigns within Direct Marketing and eMarketing, both for vertical and horizontal solutions, as well as product launches, several of which delivered results above client expectations. Just one example of many successful initiatives: their Citrix Workspace™ relaunch. This fully integrated technology campaign and marketing toolkit included online banner ads, paid social ads, emails, infographics, ebook and video, all targeted to IT savvy decision makers and used across the U.S. and internationally.
Interested in seeing more work for Citrix or other B2B technology leaders? Please reach out to us: we’d love to share more details.
Making Citrix brands shine
A Tech Marketing Campaign That Commands Attention
A worldwide leader in digital workspace, networking and security, and analytics technologies, Citrix is trusted by more than 100 million... View Article
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The programs that we worked on with Starmark were highly successful. We had excellent ROI from every program that we did with them.
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Starmark International has Signed Citrix Systems, Inc.
Starmark International, a full-service marketing communications agency, has added Citrix Systems, Inc. (NASDAQ: CTXS) to its client roster. Under terms…
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Starmark has followed the Agile methodology, including deep-dive program context sessions with stakeholders, roadmapping with the expert team-members who will actually do the work, and daily team check-ins to ensure everything is on track. Every day, our clients experience the benefits of shared up-front planning. Flow time is in. Self-managed teams are in. Weekend rushes are out.