Supporting deserving causes makes the world better and helps brands connect more personally to customers. Successful cause marketing starts with smart data to understand audiences; authentic creative to instill trust; testing to validate the creative approach; and a mix of earned and paid media to reach people in appropriate ways.
Starmark created an enticing brand for an inspiring mission — connecting young adults with area employers for real-world work experiences; partnered with AutoNation to support breast cancer survivors and supporters; led marketing and creative initiatives to reduce homelessness; created more compassionate online experiences for families at Catholic Cemeteries and Catholic Hospice; and celebrated 25 years of heartfelt pediatric healthcare at Joe DiMaggio Children's Hospital.
We can help you win more minds and hearts. Learn more about how influential cause marketing can be to your organization.
Making Cause brands shine
Creating a Dynamic Brand Presence for a New Community Movement
An Enticing Brand for an Inspiring Mission The Work-Based Learning Experience Consortium — a coalition of Broward County leaders representing... View Article
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Creating #WeCanTackleThis Connections at the AutoNation Cure Bowl
Starmark worked with AutoNation to create excitement and attendance for the 2017 AutoNation Cure Bowl and its pre-game concert featuring... View Article
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Highlighting Catholic Health Services in a Highly Competitive Healthcare Market
Catholic Health Services (CHS) is the largest not-for-profit post-acute healthcare system in the Southeast US, providing services to over 6,500... View Article
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Where there is hope, there is help
Operation Lift Hope is a community initiative uniting leaders from Fort Lauderdale’s business, government and social agencies in an effort... View Article
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News and Awards
How businesses can profit from a 'brand purpose'
Reprinted from South Florida Business Journal Today’s businesses and consumer companies are discovering that connecting brands to a higher purpose…
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Starmark Celebrates Eight Communicator Awards
The Starmark team earned a record eight 2018 Communicator Awards for work spanning Digital, Marketing Effectiveness; Video; Integrated Campaign; and…
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Starmark joined the Tour de Broward 3K to benefit Joe DiMaggio Children’s Hospital
For the past six years, cyclists, runners and walkers alike have come out to participate in the Tour de Broward…
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Starmarkers joined MIASF for private viewing of Artists for Conservation exhibit at NSU
On May 14, Starmarkers joined MIASF (Marine Industries Association of South Florida) for the private viewing of the Artists for…
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