Optimize your website with an analytics package

How do your consumers get to your website? Where do they go once they get there? And when are they leaving? These are the basics. If you don’t know the answers to these questions, you need to download and install an analytics package. Whether you are running a large or small website, there are powerful tools you can use to uncover visitor preferences and track their journey through your site in order to optimize a website or marketing campaign’s audience response.

WebTrends and Omniture offer higher end packages, providing the full functionality that major websites need. For smaller websites, Google Analytics is free and easy to implement on your site, but be aware that Google also owns all the data it collects from your site. What you learn should keep you busy for a while, and once your website is optimized and converting consumers, you’ll be busy filling orders.