Leveraging Periscope beyond Periscope

In our previous eTip, “Can you see the future through a Periscope?,” we introduced you to this live-video streaming network that made a huge splash in the social spheres not long ago and explained why you should be tapping into the streaming potential for any number of activities. But do you have the tools to leverage Periscope to its fullest potential?

Tapping into the connectivity between Periscope and Twitter is basically built-in. However, you should also be leveraging scheduling tools like Hootsuite, Tweetdeck, Buffer et al. (see etip 119: “Hey SocialBro, can you help me with my Twitter Marketing?“) for customer service, media events, product demonstrations. And of course load your video onto YouTube to leverage SEO value and create playlists. When you share, supplement the post with supporting content to drive the buzz. Not only is maximizing reach a key priority, but the added benefits of delivering customer satisfaction, covering breaking news as it happens and penetrating new markets with cross pollination of your followers from one network to the next helps to spread the word.