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ETIP #49
Build your email database with a co-reg campaign
“We interrupt this website to bring you a brief word from our partners.” That’s the gist of a co-reg (“co-registration leads”) campaign. Especially beneficial for retail sites, co-reg offers a great opportunity to reach a wider audience and build your email database. Essentially, co-reg gives you permission to capture consumers’ information while they visit another company’s website.
This is how it works: Once the customer has completed his or her sale, a page loads that allows you to promote your goods and services to their customer. And, in turn, you will allow your partners to promote their goods and services on your site. Through a brief ad, you invite the consumer to opt-in to receive information, enter a contest, or download a free video, for example. Your database grows, and so does your business.
