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ETIP #8
Paid inclusion is always a sure thing
Appearing on the first page of a search engine is like reaching the city of Eldorado. It’s an amazing feat and not easily achieved. So take a shortcut and buy your way into the natural search results of Yahoo! While Search Engine Optimization is a long-term strategy, paid inclusion offers almost instantaneous results. Basically, you will pay Yahoo! to ensure that your search result ends up on the first page of that keyword’s search engine results page (SERP), in the “Natural/Organic” (vs. the paid search area). To end users, they are clicking on the natural results, as they cannot tell the difference between these results and the truly “organic” listings. Yahoo! calls it Search Submit, but it is also known in the industry as Paid Inclusion.
It’s perfect for short-run offers and promotions in which timing is critical – along with tracking every cent spent on the promotion in order to measure return. This tactic guarantees your website will appear on the first page. This is one time when “natural” isn’t necessarily totally organic.
